Saturday, December 9, 2006

Wal-Mart: Bringing Christmas Back

Wal-Mart has officially earned its way into my good graces. It began when we learned in supply chain management that Wal-Mart's prices, contrary to popular opinion, are not low because they use sweat shop labor; they're low because they are masters of the supply chain. After learning that, my opinion of the retail giant went from negative to neutral.

But Wal-Mart has officially and firmly won its way onto my list of favorite companies with its latest decision to instruct its employees that it's okay to greet customers with "Merry Christmas." The retailer is also explictly using the phrase in its advertising and on its in-store displays.

I applaud the leadership of Wal-Mart and plan to reward them with my business. It is refreshing to see such a major corporate giant throwing political correctness out the window and giving its customers what they really want. If the news report I saw this evening is accurate, over 69% of Americans prefer to hear the term "Merry Christmas" rather than the bland and insulting "Happy Holidays."

And in a country the majority of which is decidedly Christian, why shouldn't they?

2 comments:

Michael said...

i walked past the corporate headquarters of Target this afternoon. it's a mighty beautiful building. just thought i'd let you know that.

shopping at a wal-mart in the twin cities makes me feel like a fish out of water.

that muffin clip is scary.

Anonymous said...

http://www.king5.com/localnews/stories/NW_120906WABxmastreesEL.11b0d0cc.html#

some not-so-good relatd news from your hometown...

"Sea-Tac public affairs manager Terri-Ann Betancourt said the trees that adorn the Sea-Tac upper and lower levels may not properly represent all cultures."[!!!]